"Transactional email can be a website's customer service ambassador, but messages must first survive a ruthless selection process in the user's in-box. Differentiating your message from spam is thus the first duty of email design.
Email is one of a website's most powerful tools for strengthening customer service and increasing users' confidence and trust in the site. Confirmation messages and other automated transactional email can complete the user experience: they reach out to customers in ways that are otherwise impossible for websites, which must sit still and wait for users to approach."
"Once you choose a blogging service and set up an account, you will be provided with a standard blog template. But this template will suffer from a cookie-cutter design, and if you don't personalize it your blog may become lost. To be noticed your blog needs to make a splash - as there are more than ten million blogs out there. So what we'll concentrate on here is working with some design elements that can help you add more zing to your blog."
